Exploring the New Trends in Translation: What’s Happening in 2023

Have you witnessed a massive shift in how different industries, such as education and medicine, are experiencing new trends and ways of doing things? For instance, education is now embracing e-learning as a major way of reaching a wider range of students. It’s the same case in the translation world, where different factors like technology and increased demand for localization services are shaping how professional translators approach their work.

Going by the statistics, the translation service’s value was US$ 40.2 billion in 2021 and is projected to go up to US$ 41 billion by the end of 2022. Further, the forecast estimated the market’s growth to rise as high as US$ 53.5 billion between 2022 and 2032.

Considering the statistics, it’s a no-brainer that translation is steadily taking its position in the present world, where many corporations and government entities now communicate and publish in different languages. If you intend to understand the emerging trends that are making waves in the translation sector, you have come to the right place.

The 5 New Trends in Translation

While there may be numerous trends making waves in the translation space, here are the top 5 trends you can’t ignore.

1.      The Rise of AI and Machine Learning

Artificial Intelligence and Machine Learning are experiencing advancements that are rapidly changing the translation world, leading to speedy and more accurate projects. Looking at the numbers, the machine learning in translation market value was US$ 800 million in 2021 and is estimated to rise to US$7.5 billion by 2030 with a 30% growth rate every year.

With a massive growth rate, machine learning is improving and even more brilliant in translating texts. With an enormous growth rate, translating complex texts will only get easier. However, post-editing is essential after using the tool to ensure the maximum quality of the work. A translation agency or professional linguist comes in handy for such services.

2.      Escalated Demand for Video Translation

Videos have become a huge part of the present-day form of content, with high consumption. For instance, churches nowadays broadcast their sermons on social media, while the education sector has embraced e-learning. Conversely, the growth of video translation services has also skyrocketed as it enables various entities to reach a wider audience.

Therefore, the increase in demand for video translation is paramount for businesses that desire to cast a wider net.

3.      Increased Demand for Localization Services

Another trend that is steadily picking up in translation is the demand for localization services. This is attributed to businesses expanding into global markets and, in hindsight, the need to adapt their content, products, and services to align with the linguistic preference and cultural standing of the local consumers.

The localization trend can only grow higher since it’s becoming an integral part of how various entities conduct their global businesses.

4.      Growth of Multilingual SEO Strategies

With the vast impact that social media has on businesses, it has become clear that having an online presence is key. Reiterating the words on Neil Patel, there is a considerable chunk of English content compared to other languages leaving out millions of people who don’t speak English. This is where multilingual SEO comes in.

Multilingual SEO is all about optimizing SEO content in several languages. The idea is to grow your content’s organic search results in a given language. A multilingual SEO agency or a professional SEO translator does the trick in such cases.

5.      Increased Use of Cloud-Based Translation Management Systems.

Translation Management Systems refer to software tools that aid in the translation process. In the past few years, there has been a significant change towards the tools considered more advantageous than the traditional systems.

Cloud-based TMS allows easier collaboration with remote teams since they can be accessed from anywhere. Besides, they come with more scalability and flexibility, allowing easier management of large and complex translation projects.

Final Thoughts

The translation space is a vast market, evidenced by the statistics and projections of more growth in the coming years. It’s at the Centre of the development of numerous businesses looking to expand into global markets. This article has highlighted the top 5 trends in translation in 2023 that entail the rise of AI and Machine Learning, demand for video translation, increased demand for localization, the emergence of multilingual SEO strategies and the increased use of cloud-based translation management system. As businesses continue to explore global markets, so does the need for translation.